Cabco has successfully operated the TV Kart™ program for several years, and is currently working with major US grocery chains. Cabco succeeded in enhancing the shopping experience for parents with young children, with 55% of shoppers returning to a store because of TV Kart™ (Source: PQ Media Survey – 2008)
Each TV Kart™ has a monitor which, utilizing the world's latest technology, delivers content direct to the shopper. Not only will Cabco transform your customers' shopping experience, it will enable you to engage your shoppers and influence behavior.
As with all Cabco programs, there is no direct cost to the store and the operational impact is minimal. Our expert operations team will continue to upgrade content and service all our Karts regularly.
The Partner Proposition
You are offered a new shopper service program that:
- is designed to increase sales and store profits
- helps build customer loyalty
- is free of all cost, has minimal operation impact and minimal backend requirement
- will allow the store and its departments to promote key brand, product and department message
- has been developed to improve your customers' shopping experience
- gives shoppers a choice of services
- will help de-clutter your stores
- takes up no extra space in store.
Shopper Benefit:
"98% of shoppers will use TV Kart™ again" (Source: PQ Media Study 2008)
- a service program that allows them to select the features they require to suit each separate shopping experience
- a free program that makes shopping fun!
- a fun new service that will transform their shopping experience. Examples of some of Cabco benefits include providing information and help with:
- store promotions
- product information
- helpful shopping tips
Your CPG suppliers will have the opportunity to:
- subtly influence shopper product choice at the 'point of decision'
- encourage product interactivity
- enjoy the benefits of working with a cost-effective, fun new medium
Retailer FAQ's
...for Retail Chains
Cabco supplies Karts free of charge to large supermarket and retail chains.
These systems require minimal store backend or POS involvement and installation takes 30 to 60 minutes.
There are no costs in financial, management or service resources. .
Stores enjoy benefits of shared revenue and extra sales. Our research indicates shoppers stay (on average) an extra 11 minutes per visit when using a TV Kart™.
...for shoppers
Using Karts is child's play! Shoppers select their kart and choose their children's entertainment in their TV Kart™. The system uses wireless technology to release the TV Kart™ brake and start the TV playing. Shoppers can then use their TV Kart™ as long as they like in the store. They utilize the large onboard basket to store their purchases in exactly the same way as they would a normal shopping trolley. After they've passed through the checkout at the end of their shopping, the Karts automatically cut off and apply their brakes. Time and time again, shoppers tell stores that "it's the best shopping experience they've ever had".
...for Children
Kids find the brightly colored vehicle shapes, and driving their TV Kart™ around the store irresistible, and they love the onboard TV playing all their favorite programs. Children are fully engaged and having fun - for once they love going shopping!
Experience
Cabco is the only company which has successfully operated electronic shopping karts in thousands of stores with millions of shoppers, over the past eight years.
Technology
Cabco offers a world class technology platform that is designed to be improved in a series of stages as shopper demand and supermarket requirements dictate.
Key proprietary technology includes IPT Charging, GPRS Remote Management,
Product Detection, full printing facility.
Shopper Proposition
Cabco's research shows that shoppers want a range of services dependent on their shopping occasion, and they want to choose the services.
Store Operation
Cabco's service program requires minimal store backend or POS involvement. Installation takes 30 to 60 minutes. There are no costs in financial, management or service resources.
Integrated Program
Cabco offers retail partners both TV Kart™ (for parents with young children) and Mi-Kart™ for those shoppers shopping without children. This combination of seamless, integrated programs is unbeatable.
The size of the wheels on the TV Kart™ and the position of the handle bar over the rear axle make the kart very easy to steer around the store. It's actually smaller than a regular cart.
TV Kart™ has the same capacity as a standard shopping kart - around 9,000 cubic inches. The new TV Kart™ has over 10,000 cubic inches .
Retailers can view live product information via the internet, 24 hours a day using Cabco's unique remote management platform.
