Benefits to CPG Partners / Brand Marketers
57% of shoppers make purchase decisions based on TV Kart™ messaging!
(Source: Shopper Self Completion – 2008)
TV Kart™ provides mobile media solutions for consumer packaged goods (CPG) companies and brand marketers in America's largest retail chains.
Through the unique features of our Karts, Cabco improves the shopping experience for every shopper. Cabco's Karts provide an ever-increasing range of personal, customized services to maximize the shopping experience for all shoppers.
TV Kart™ utilizes state-of-the-art technology that enables a completely unique and extremely powerful marketing program to revolutionize the shopping experience.
As a shopper moves down a store aisle, the Kart will detect the location of your product and play your high-quality product advertisement at the exact time the shopper is making his/her decision to purchase.
This has always been the ultimate CPG marketing opportunity but has never been available in a reliable or affordable format. Advertising becomes almost indistinguishable from sales promotions as all shoppers enjoy the extra services available, such as receiving product information and viewing product demonstrations.
Not only will the karts enable you to commit at the point of purchase but a range of added benefits will ensure full interaction with the shopper, such as providing recipe ideas, and new product discounts.
Key elements of this program include:
- Targeted: advertising and promotional solutions aim for household shoppers
- Brand association: Benefits associated with providing free Kart services to shoppers in store
- Customer interactivity: Customers have access to more information, at the touch of a button, on the screen in front of them
- Cost effectiveness: whether your objectives are awareness, brand building or sales promotion, Cabco's solutions are the most cost effective
- Measurability: Cabco's solutions are the in-store medium that can measure your viewership exactly
- Relationship: Cabco's customized, tightly targeted programs will allow CPG companies to build loyalty relationships with shoppers
- Scalability: national or regional targeted promotions are possible.
Client Base
Cabco has the client base and the technology to offer you a unique opportunity to be involved in this program - Cabco's TV Kart™ can already be located in many of the top grocery chains in the US.
Brand Partner FAQ's
These unique shopping karts deliver one-to-one marketing at the point of purchase, through targeted advertisements..
Cabco would be pleased to discuss a range of pricing options with you. Please contact Cabco toll free at 1-800-317-0392
Cabco's systems use remote technology and adverts can be updated within minutes as often as clients need them changed, Please contact Cabco toll free at 1-800-317-0392 to discuss your requirements in more detail.
...for Retail Chains
Cabco supplys Karts free of charge to large supermarket and retail chains.
These systems require minimal store backend or POS involvement and installation takes 30 to 60 minutes.
There are no costs in financial, management or service resources. Stores enjoy benefits of shared revenue and extra sales. Our research indicates shoppers stay (on average) an extra 11 minutes per visit when using a TV Kart™.
...for shoppers
Using Karts is child's play! Shoppers select their kart and choose their children's entertainment in their TV Kart™. The system uses wireless technology to release the TV Kart™ brake and start the TV playing. Shoppers can then use their TV Kart™ as long as they like in the store. They utilize the large onboard basket to store their purchases in exactly the same way as they would a normal shopping trolley. After they've passed through the checkout at the end of their shopping, the Karts automatically cut off and apply their brakes. Time and again, shoppers tell stores that it's the best shopping experience they've ever had.
...for Children
Kids find the brightly colored vehicle shapes, and driving their TV Kart™ around the store irresistible, and they love the onboard TV playing all their favorite programs. Children are fully engaged and having fun - for once they love going shopping!
Experience
Cabco is the only company which has successfully operated electronic shopping karts in thousands of stores with millions of shoppers, over the past eight years.
Technology
Cabco offers a world class technology platform that is designed to be improved in a series of stages as shopper demand and supermarket requirements dictate.
Key proprietary technology includes IPT Charging, GPRS Remote Management,
Product Detection, full printing facility.
Shopper Proposition
Cabco's research shows that shoppers want a range of services dependent on their shopping occasion, and they want to choose the services.
Store Operation
Cabco's service program requires minimal store backend or POS involvement. Installation takes 30 to 60 minutes. There are no costs in financial, management or service resources.
Integrated Program
Cabco offers retail partners both TV Kart™ (for parents with young children) and Mi-Kart™ for those shoppers shopping without children. This combination of seamless, integrated programs is unbeatable.
Retailers can view live product information via the internet, 24 hours a day using Cabco's unique remote management platform.
